
How do Football teams make their money? – The reduced importance of matchday attendance to the finances of modern professional sports teams –
Introduction Traditionally game attendance has been a major statistic for sports administrators to judge the support for and the financial health of a sporting team. While this remains true, the importance of matchday attendance, especially its percentage financial contribution is declining. For example, For Manchester United, crowd attendance receipts, which include ticket sales, food, merchandise, and hospitality offerings, typically account for about 13-15% of their total revenue. (Premier League Clubs Matchday Income) This is at the lower end of matchday dependence
