The psychology of boxing day sales – Why People in High Cost of Living Areas Spend at Boxing Day Sales?
28/12/2024
Why People in High Cost of Living Areas Spend at Boxing Day Sales Often a bargain gives shoppers the “reason” or “permission” to make a purchase that they can then rationalise later (https://lastyard.com/the-psychology-of-discounts) Introduction Australian Retailers Association and Roy Morgan research predict that Australians will spend $1.3bn on Boxing Day and a further $2.4bn during the last days of December. At first glance this may seem counterintuitive consumer behaviour during a period of high cost of living. but several other
