
Why would you shop at an unfriendly grocer?
On visiting a seaside resort town, I came across a shop called the “Friendly Grocer”. I wondered why it was necessary to specify friendliness?. Would customers shop, all things being equal, at an unfriendly grocer? and does greeting customers with a smile allow for higher prices? On inspection a number of unnecessary and even suspicious business names to be found Pet friendly Vet Quality meats Honest Solicitor Accurate accountants (just made this one up) Reliable Plumbing Honest Auto Repairs Perfect